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Speakers, Authors, Coaches, Consultants...
"Learn how to build your brand
from the inside out
where it becomes the ultimate guiding strategy of your business
- just like the pros do it."
Why should you care about branding?
A strong brand creates a higher perceived value - is easier to market and advertise - attracts higher-value clients - attracts better employee’s - commands premium rates
and helps you become more profitable.
When selling a service, a brand is really the only thing
that you can market that will differentiate you
from any of your competitors.
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How To Position
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Why is it that some service businesses do well while others are in a constant struggle to bring in new business? One word. Perception.
All business’s have a brand image, whether deliberately crafted or not. It's a proven fact that businesses with strong brands do well regardless of the economy.
Have you deliberately created your brand or are you letting everyone define you the way they want?
What do you think your brand is, and what is it communicating about you?
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